Get cited by AI.
Get chosen by buyers.
DeviLabs is a Generative Engine Optimization (GEO) agency for DTC, ecommerce, SaaS and SMB brands — AI visibility that brings buyers, performance creative that converts them.
DeviLabs is a Generative Engine Optimization (GEO) agency based in Wassenaar, the Netherlands, that gets DTC, ecommerce, SaaS and SMB brands cited and recommended in AI answers across ChatGPT, Perplexity, Gemini and Google AI Overviews. GEO at DeviLabs combines AI search optimization with traditional SEO foundations — entity optimization, structured data, citation-ready content and ongoing AI visibility tracking — backed by years of performance creative production that converts the traffic once it lands. DeviLabs serves clients across the European Union and the United States.
TRUSTED BY BRANDS WE'RE PROUD TO WORK WITH
What we do
GEO-first. Creative-backed. One partner for AI visibility and the ads that convert it.
GEO — Generative Engine Optimization
Your buyers ask AI first. Be the answer.
Explore GEO services
Performance Creative
Creative that’s measured in results, not likes.
Creative Strategy & Concepts
Most ads fail before they’re made.
AI Consulting
AI in your marketing, made practical.
Creative Production
Studio-quality work, without the studio timeline.
Creative at Volume
Built for brands that can’t make enough.
Full Growth Partner
Hand it over. Watch the numbers move.
What happens after an AI engine recommends you?
Being named in an AI answer is only half the outcome. DeviLabs is a Generative Engine Optimization (GEO) agency based in Wassenaar, the Netherlands, that gets DTC, ecommerce, SaaS and SMB brands cited in ChatGPT, Perplexity, Gemini and Google AI Overviews — then builds the performance creative that converts the buyers those answers send.
Most GEO agencies stop at the citation. Most creative agencies never touch the answer layer. We run both from one team: entity resolution, structured data, citation-ready content and ongoing AI visibility tracking on the search side; AI-produced video, UGC and static on the creative side. For Post-Peak we shipped 9 Meta-ready AI video assets in a one-month engagement, each delivered in 1–3 days.
Book a free AI visibility audit
Can one agency handle AI visibility and ad creative?
Yes. DeviLabs is a single team covering Generative Engine Optimization and performance creative for DTC, ecommerce, SaaS and SMB brands across the European Union and the United States.
Most brands split this across a GEO or SEO consultant, a freelance editor, a designer and a media buyer — four handoffs and nobody owning the result. We replace all of it. One team runs the entity and content work that makes ChatGPT, Perplexity, Gemini and Google AI Overviews name your brand, and the creative that converts the traffic once it lands. Our work page carries 17 client videos across 10 brands, all produced through our in-house AI creative pipeline.
Book a free AI visibility auditGet recommended by AI. Then get chosen by buyers.
We get AI engines naming you in ChatGPT, Perplexity and Gemini — then back it with creative direction from a team that knows what performs in EU and US DTC markets.
Ads built to stop the scroll, lower your cost per purchase, and scale the winners. 17 videos across 10 brands, shipped in days.
Every month you see exactly where AI names you and where it names a competitor — the same sheet we work from. No long-term contracts, ever.
The best return on your investment
5+ yrs
In SEO and AI-generated creative — since before either went mainstream.
1–3 days
From brief to a finished, Meta-ready ad. Traditional production runs 3–6 weeks per batch.
2x
Brands working with DeviLabs beat what they had before — double the performance, or better. Visibility that puts you in the answer, creative that converts the click.
1st
The first agency to bring Generative Engine Optimization to the Lithuanian market.
Customer Stories
We specialize in industries where AI visibility and performance creative compound
Built for brands that want to be found, and then chosen.
Found before you're searched for
Buyers ask ChatGPT, Perplexity and Gemini before they ever open Google. We do the entity, schema and content work that makes the answer name you — not a competitor.
AI speed, human judgment
Anyone can generate an image. We direct it — the right angle, the right hook, built on what actually converts. The volume of AI with the taste of a real creative.
The whole path, one team
AI visibility, creative and Meta ads under one roof. No handoffs between the agency that gets you mentioned and the one that turns the mention into a sale.
Measured on performance, not deliverables
On the search side: how often AI names you, and where it names a competitor instead. On the ads side: ROAS and cost per purchase. Both reported monthly, both yours to check.
Real Client Messages
What our clients actually say
Unedited screenshots from real client conversations.
After switching to DeviLabs creative, our CPA dropped significantly and ad performance improved.
— Marc, DTC brand owner
The new video ads landed really well — we’re scaling two winning ads, and my business partner even asked if we’d hired a UGC creator.
— James
The new ad creatives are great. One of them is outperforming everything else in the account by a significant margin.
— Sophie
The new video ads doubled our weekly sales compared to the previous month.
— Tomas
The ads are working well, our CPA dropped, the team is satisfied, and we’re planning to increase budget.
— DTC ecommerce founder
Consolidating our creative and ad management with DeviLabs was the best decision of the year — ROAS is up.
— Daniel
We increased ad spend by 60% and ROAS held steady at 3.4, thanks to the new creatives driving performance.
— Nina
Reached out about our creative bottleneck at around 80k/month in revenue — came in as a referral.
— Rachel, skincare brand
Ad 2 generated 11 sales from $400 in spend — sending over a request for three more in the same style.
— Ben
Hiring, agencies, or AI tools? There's a better way.
DeviLabs
The only option covering both — SEO foundations and the entity work that gets you named in ChatGPT, Perplexity and Gemini, plus the creative and ads that convert the buyers it sends.
In-house hire
Knows your brand deeply, but one person can't cover entity work, schema, video, design and ad-buying — and costs a full salary plus overhead.
Creative agencies
Polished work, but slow, expensive, rigid contracts, and the search side isn't their job.
Freelancers
Cheap and flexible to start, but inconsistent, hard to scale, and nobody owns the search side.
AI tools alone
Fast and cheap, but no strategy and no human judgment — generic ads that don't convert, and no entity work behind them.
SEO agencies
Strong technical foundations, and those foundations matter — GEO is built on them. But ranking a page and being cited in an answer are different jobs, and most stop at the first.
Frequently Asked Questions
What is generative engine optimization (GEO)?
What’s the difference between GEO and SEO?
Can you actually control what ChatGPT says about my brand?
How do you measure whether AI is recommending my brand?
How long does GEO take to show results?
Do I still need GEO if my SEO is already strong?
Which brands and markets do you work with?
What’s the minimum commitment?
Ready to grow sales with a system that works every week?
Book a free 30-minute consultation — we'll discuss your brand's goals and show you how the Performance Creative Retainer works in practice.
Book a Free Call ✦